
I once heard John Carlton, the great copywriter and marketer, say something that has stuck with me to this day.
He said that the average person is bored out of their mind.
He says that the average person gets out of bed bored, eats a boring breakfast, gets into a boring car, takes a boring commute to a his boring job, works with boring people, eats a boring lunch, takes another boring drive back home, eats a boring dinner, etc and repeats this cycle every single day.
Although what he says seems simple, it’s really ironic how true it is. Once you understand this concept, it becomes fairly simple to connect with your prospect, build a relationship, and make them your customer.
All we have to do is become that once person in their day that’s NOT BORING.
Out of all the boring emails your prospect receives in a day, yours has to be the one that stands out,the one that isn’t boring.
While everyone else seems not to care about your prospect and doesn’t pay him any attention, you have to be the one that shows interest in him, gives him attention, and shows that you care about him. You have to do this through your communications, whether through email, video, or a phone conversation.
Once you do this, and you provide solutions for his problems, you will have a loyal customer FOR LIFE.
And it doesn’t matter what niche you are in. Whether you are a network marketer, internet marketer, or you own a traditional business, this concept will work wonders.
It seems like a very obvious and simple concept, but it’s the very same concept that all the successful home business owners use. The more people you can connect with in this way, the more customers you will have, and the more money you will make.
If you master the art of breaking the boring day bubble of your prospect, you will never have to work a job again.
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